By Gabriel BeltroneIn a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put a real Honda Civic in front of it. The conceit is a bit fantastical. It's supposed to make driving seem more fun—ostensibly like playing with a toy car—and thus help British Columbia Honda peddle the Civic model. But it's mostly a clever spectacle for rubberneckers, joining a growing genre of over-the-top auto-related ad constructions. Kind of like the insanely tall ramp Hot Wheels is building at the Indy 500 to sell toys—only more cutesy and less terrifyingly badass. In the U.S., of course, Civic campaigns are monstrous, too—though a bit hairier. Via Creative Criminals.
Source;
http://www.adweek.com/adfreak/canada-honda-civics-come-giant-boxes-fake-cereal-131936
This strip of road in Lancaster, California is one of only a handful of roads in the world that will "sing" as you drive over it. The music comes from the noise made by tires passing over a series of carefully cut groves in the road's surface. Now local residents want it all to be paved over, just because not everyone drives a Honda Civic at exactly the right speed.
