Honda Engineer Douglas Longhitano Honored with the SAE

WARRENDALE, Pa., Feb. 10, 2011 — /PRNewswire-USNewswire/ -- Douglas C. Longhitano, senior engineer, Automotive Safety, Honda R&D Americas, Inc., was honored with the SAE International/InterRegs Standards & Regulations Award for Young Engineers during the SAE International 2011 Government/Industry Meeting, held earlier this year in Washington, D.C.

Established in 2000, this award recognizes a practicing engineer under the age of 40 who is involved in standards, regulations or conformity assessment systems which improved safety or reduced emissions in a ground vehicle mobility product. The nominee is required to author a 2,000 word essay detailing how this was achieved.

Since joining Honda in 1997, Longhitano's career has been dedicated to researching methods for mitigating crash related injuries, especially in the area of pedestrian protection. He has authored more than 20 technical publications related to crash injury mitigation and has presented many of his research findings at conferences such as ESV, the SAE World Congress, World Traffic Safety Symposium and SAE International Government Industry Meeting.

Longhitano earned the Ralph Boyer Young Achiever Award from the Ohio State University and the U.S. Government Award for Engineering Excellence from the National Highway Traffic Safety Administration for his work automotive safety research. Longhitano is a 15 year member of SAE International and is active on the Human Biomechanics and Simulation Standards Steering Committee as well as the U.S. Technical Advisory Groups to ISO supporting crash injury mitigation related standards. He supports student research as an organizer for the Injury Biomechanics Symposium hosted annually at The Ohio State University and is a member of the Association for the Advancement of Automotive Medicine, the Central Ohio Impact Biomechanics Engineering Consortium, and the Center for Child Injury Prevention Studies - Industrial Advisory Board.

Longhitano holds a master's degree in Mechanical Engineering from The Ohio State University and a bachelor's degree in Mechanical Engineering from Case Western Reserve University.
SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.

Source;
http://www.centredaily.com/2011/02/10/2512661/honda-engineer-douglas-longhitano.html

‘Avatar’ movie release to showcase Honda engine innovation

Honda UK has snapped up the advertising spot before the premiere of James Cameron’s new movie, ‘Avatar’, to promote its latest work.

The new 60-inch film, created by Wieden + Kennedy London, aims to showcase the breadth of Honda’s engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO.

‘Everything’ attempts to highlight how Honda has distilled that varied knowledge and expertise into the cars it makes today – with the focus on the popular British-built Civic model.

Created by Chris Groom and Sam Heath, ‘Everything’ will debut on UK TV on 18 January, running for a period of six weeks. The film will also play out during screenings of Avatar for six weeks from Thursday, 17 December, 2009.

The film was shot over five days; on a high security Spanish test track, on water, and in Honda’s UK training facility – the Honda Institute. There are 972 edits over 17 video layers – making each section essentially an edit in itself.

The soundtrack is ‘Atlas’, by The Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert. The sound designer, BAFTA award-wining Martin Hernandez has worked on films including Babel, Pan’s Labyrinth and 21 Grams.

“Decades of engineering innovation make Honda what it is today. As a result we are able to apply our know-how to constantly evolve the huge range of products we sell today and might sell in the future,” said Manager of Customer Communications at Honda (UK), Ian Armstrong.

“Every product with a Honda badge carries that engineering DNA – not least the hugely popular British-built Civic.”

Source (with the commercial);
http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16390&Title=%E2%80%98Avatar%E2%80%99_movie_release_to_showcase_Honda_engine_innovation