Civic hybrid tests Honda's new strategy

Despite being the first to sell an electric-gasoline car in the United States and making hybrid technology a centerpiece of its fuel economy push, Honda Motor Co. has yet to have a hybrid hit.

But the redesigned Civic Hybrid, launched April 20, is the first test of whether Honda's new strategy of tapping lithium ion batteries and, later, two-motor systems can break the streak.

Past Honda hybrids have fallen short on fuel economy, as the Insight did against the Toyota Prius, or on power, as the short-lived Honda Accord hybrid fared against nonhybrid rivals.

Honda's new hybrid plan aims to fix both problems.

The first improvement is using lithium ion batteries, made by Blue Energy Co., a joint venture between Honda and GS Yuasa Corp. The goal is to save weight and space, while increasing fuel economy. But the new batteries are costly.

The new Civic's lithium battery weighs 48.5 pounds, compared with 69 pounds for its predecessor's nickel-metal hydride battery. That helps the new Civic Hybrid get 44 mpg in both city and highway driving , edging the previous generation's EPA rating of 40 city/43 highway.

The updated hybrid also gets a lighter, more powerful electric motor, with output increased to 17 kilowatts, from 15 kilowatts. It also offers more cabin space.

Its sticker starts at $24,800, including shipping, just $100 more than the earlier version's base price. But the Civic's sticker tops the Prius' base price of $22,880, including shipping.

So far sales have been sluggish. That is due in part to limited availability of the Japan-made hybrid because of earthquake-induced supply chain disruptions. Through May, Honda sold only 389 new Civic Hybrids in the United States, less than 1 percent of all Civics sold in that period. In 2010, hybrids accounted for 3 percent of the 260,218 Civics sold.

But slashing costs eventually will be key to driving sales higher.

"Toyota has already reduced the cost of its hybrid system over several years," says Toru Hatano, a powertrain analyst at IHS Global Insight in Tokyo. "But Honda is launching a whole new system, so we can expect their costs to be higher in the near term."

Honda also will install lithium ion batteries in a new two-motor hybrid system debuting next year in the United States for mid-sized plug-in hybrids.

Honda hasn't said what car gets it first. But engineers are testing the system in an Accord. A suitcase-sized lithium ion battery pack sits behind the back seat, eating trunk space.

An engineer involved with the project said testing is expected to continue through year end, and the company must decide if the 15-mile range in electric-only mode is sufficient. If user feedback suggests more range is needed, Honda will have to make the battery bigger or cut the car's weight, he said.

"We think a 15 mile range satisfies about 70 percent of the users," he said.

Already, Honda has tweaked the plug-in version of the Accord with an aluminum hood and other weight shavings. But the plug-in still weighs 330 pounds more than its gasoline counterpart.

Honda is rolling out the new hybrid system to counter criticism that its current technology is too weak to provide extended electric-only travel. The Integrated Motor Assist system used in the Insight, Civic and CR-Z hybrids uses the electric motor mostly to assist the gasoline engine.

The new system uses one traction motor to move the car and one generator motor to recharge the battery. The former, a 120-kilowatt motor, is combined with a 2.0-liter, four cylinder engine and continuously variable transmission.

The car has a top speed of 62 mph in electric-only mode, but a big question will be how far it can travel at that speed. The Accord plug-in hybrid can recharge in four hours from a 100-volt source or in 1.5 hours from a 200-volt source, the engineer said.

Honda President Takanobu Ito said last fall that the new hybrid system for larger vehicles will give electric-gasoline drivetrains a bigger slice of Honda's global sales -- pushing hybrids to around 10 percent of global sales by 2015, from less than 5 percent in 2009.

The electrified powertrains also will feature prominently in the Acura lineup, Ito said, reinforcing what he calls the "smart premium" image to which the brand aspires.
Source;
http://www.autoweek.com/article/20110606/CARNEWS/110609917#ixzz1Ob4yjDH4

Honda says plug-ins will go 15 miles on battery

The new line of mid-sized plug-in hybrids that Honda Motor Co. aims to introduce next year will be able to travel up to 15 miles in electric-only mode, an executive says.

That would counter criticism that Honda's current hybrid technology is too weak to provide extended motor-only travel. The Integrated Motor Assist system used in the Honda Insight, Civic and CR-Z hybrids uses the electric motor mostly to assist the gasoline engine.

The new technology, which is scheduled to debut in 2012, is a two-motor system that runs on a lithium ion battery. The battery will be supplied through Blue Energy Co., Honda's battery joint venture with GS Yuasa Corp, said Hirohisa Ogawa, a chief engineer of battery research at Honda.
Ogawa, speaking at the International Rechargeable Battery Expo in Tokyo, said the new plug-ins would be able to run nine to 15 miles in electric-only mode.

Honda began testing the vehicles late last year, he added.

President Takanobu Ito has said his engineers are preparing to put the system in the Accord mid-sized sedan. Honda discontinued an earlier hybrid Accord, which was equipped with the Integrated Motor Assist system.

Source:
http://www.autoweek.com/article/20110308/GREEN/110309916#ixzz1GDO2bRWk

2013 Honda Accord (codename 2GA) rendering and information

Back in July Honda President, Takanobu Ito, reveal plans to introduce midsize plug-in hybrid car to United States and Japan in 2012. Accoding to latest report from Japanese Mag-x,the car will be a plug-in hybrid version of next generation Honda Accord (codename 2GA).

The same source also reveal that the car is in research and development at Honda R & D center in Japan. The new car will divide to Japanese/European version and U.S./China/Asia version.body size of the new North american’s Accord is about 4895×1845x1470mm.

The engine will be the range of inline four cylinder 2.0L, 2.4L and V6. 3.5L.But the most interesting is the debut of Plug in Hybrid-petrol version.

In 2010 LA motorshow honda reveal a plug-in hybrid platform which autoten expect to use in the 2013 Honda Accord hybrid. A four cylinder 2.0L petrol have The two-motor system continuously moves through three different modes to maximise driving efficiency: all-electric, petrol-electric and a unique, engine direct-drive mode. The plug-in hybrid also uses regenerative braking to charge the battery.

When the Honda plug-in hybrid system operates in electric mode, it can achieve a range of approximately 10-15 miles in city driving and a top speed of 62 mph.Fully recharging the battery will take 2 to 2.5 hours using a 120-volt outlet and 1 to 1.5 hours using a 240-volt outlet.

The car will arrive in November 2012.

Source;
http://autoten.com/2010/12/08/2013-honda-accord-codename-2garendering-and-information/

Electric Honda Fit Hits The Road In CA, Accord Plug-In Hybrid To Follow

Well, that was quick. Just one month after it unveiled the electric Fit EV prototype at the Los Angeles Auto Show, Honda is about to put the first of its electric subcompacts into daily use in southern California.

Amusingly, it's in Torrance, where rival automaker and hybrid leader Toyota has its U.S. headquarters.

The city of Torrance will receive a Honda Fit EV to test early next year, and then in 2012, a Honda Accord sedan fitted with Honda's new plug-in hybrid powertrain as well. Stanford University and Google will also receive their own Fit EV test cars.

In Torrance, the cars will be used by various city departments, including the Economic Development office, the Community Development department, and the Public Works office.

The president and CEO of American Honda Motor Co., Tetsuo Iwamura, took part in a ceremony with Torrance mayor Frank Scotto to hand over a symbolic Honda key. Honda's demonstration program will give the company real-world data on how drivers use both electric and plug-in hybrid vehicles.

The all-electric Honda Fit EV will be launched in 2012 in the U.S. and Japan, probably as a 2013 model. Its lithium-ion battery pack gives it a range of up to 100 miles (70 miles when applying EPA's adjustment factor), and Honda quotes a top speed of 90 miles per hour.

Source;
http://www.greencarreports.com/blog/1052617_electric-honda-fit-hits-the-road-in-ca-accord-plug-in-hybrid-to-follow

Honda Accord Hybrid V2.0: Honda Preparing to Resurrect the Accord Hybrid

I always thought that the Accord Hybrid was a nice car, just it had to be a 4cyl, people buying hybrids are after the fuel economy, not so much performance....
In 2004, Honda released its third hybrid, a gas-electric version of the Accord EX V6 sedan. The car represented a new spin on hybrid powertrains, with the carmaker opting to use supplemental power from the vehicle's battery to enhance performance rather than maximize fuel efficiency.

Where the obvious move would have been to attach its hybrid system to the four-cylinder Accord model—potentially boosting fuel economy from a pedestrian 24 mpg combined rating into the range of other best-in-class mid-size offerings—Honda instead chose to pair the system with a V6 and configure that pairing to provide an additional 15 horsepower to the Accord EX V6's already meaty 240 hp. Fuel efficiency for the vehicle languished at a paltry 25 mpg city, 34 mpg highway rating—with the combined number coming in just 1 MPG higher than the base model Accord.

Consumers were not impressed. Honda sold less than 6,000 Accord hybrids in 2006 and less than a year later, the car was canceled. "Hybrid manufacturers have largely been unable to expand the public's perception of hybrids beyond high fuel economy," said Kelley Blue Book's Jack Nerad at the time.

Now comes word from Automotive News that Honda is once again preparing a hybrid version of the Accord. Will the carmaker aim to bring big efficiency gains to the vehicle's 24/31 fuel economy rating, or has it decided that the market is finally ready for a hybrid that boosts power at the expense of substantive fuel economy gains?

With gas prices low, and Toyota recently deciding to go in a similar direction with its new Highlander hybrid SUV, it's possible that performance-oriented hybrids could be making a comeback. But with Honda's green vehicle lineup struggling and the carmaker's own president complaining that company had become "complacent" about new technology in recent years, it's difficult to see how an extra 15 horsepower and 1-2 MPGs could bring Honda back to prominence as a maker of fuel-efficient vehicles.

For now, all that's known is that a new gas-electric Accord is on its way, so we'll have to save our judgments for when more details are available. Hopefully, Honda will be a little more bold with its hybrid this time around.

Source (via autoblog);
http://www.hybridcars.com/news/honda-preparing-resurrect-accord-hybrid-28644.html

Edmunds Blog; Honda Awaiting New "Super" Lithium-Ion Battery for Next-Generation Hybrids

Honda's Integrated Motor Assist mild hybrid system (right) would get a boost from new high-power lithium-ion batteries the company could start using for 2010 models.

By Bill Visnic, Senior Editor

TRAVERSE CITY, Mich. -- Honda Motor Co. is preparing for an all-new, advanced lithium-ion battery that will allow its engineers to extend Honda's Integrated Motor Assist hybrid-electric technology to larger vehicles, a senior company executive told Green Car Advisor during an annual auto-industry conference frequented by heavy-hitters from carmakers' management ranks.

Honda has in the past been non-committal about lithium-ion, but that posture apparently is changing. And Honda recently was linked in lithium-ion talk with Japanese electronics giant and battery developer Sanyo Electric Co.

John German, American Honda's manager of environmental and energy analysis, said the coming lithium-ion battery formula -- the developer of which he wouldn't name -- does not enjoy extra capacity compared with known lithium-ion characteristics. Instead, the new chemistry is targeted at allowing the batteries to charge much more quickly.

This, in turn, will allow for an increased amount of battery capacity that can be assigned to actually powering the motor. And more power means the IMA system can be employed for larger, heavier vehicles.

In addition, German says the new batteries will be markedly cheaper.

Apart from potential for vehicles such as the Ridgeline midsized pickup or the Odyssey minivan, the extra IMA performance could mean a return of the Accord Hybrid - this time using a 4-cylinder engine instead of the first-generation Accord Hybrid's V6.

German says the new butt-kicker lithium-ion chemistry should be ready in about the same timeframe as GM's lithium-ion-dependent Chevrolet Volt "extended-range" electric vehicle, the car that put lithium-ion development on the hot seat.

And while Honda brags about the slenderness of IMA's engine-enhancing electric motor - which is wedged between the engine and transmission - German says underhood space has become so valuable that even the currently required 1.5 inches or so is tough to engineer.

But Honda's advanced lithium-ion battery's potential for the midsize Accord must be tempting, as the company is no doubt anxious to get back in the game against Toyota's Camry Hybrid, of which Toyota reputedly has just a five-day inventory.

Honda's first Accord Hybrid was designed for performance enhancement, coupling the IMA system with the company's thrusty 3-liter V6.

Accord's loyal buyers didn't respond, however, and Honda dropped the Accord Hybrid after the '07 model year and before the next-generation model was introduced for '08.

While Toyota's hybrids keep selling well, German told Green Car Advisor, that he thinks Toyota invested in the wrong technology by opting for the "full" hybrid design instead of Honda's IMA mild hybrid system.

"We get 80 percent of the (full-hybrid) benefit at 60 percent of the cost," German insists.

Source;
http://blogs.edmunds.com/greencaradvisor/2008/08/honda-awaiting-new-super-lithium-ion-battery-for-next-generation-hybrids.html

New Honda Hybrid Over Honda Diesel?

There have been rumblings about the new proposed Diesel for Honda being scrapped in favour of a new Accord Hybrid. This looks to be rumoured because of the run away success of the Toyota Camry Hybrid. There are NO official reports or sources on this, it is just something that I have heard when discussing how well the Toyota Camry Hybrid has been doing.

This time Honda would do well to;

-Make it a 4 cylinder Hybrid

-Put the battery into the floor and allow the rear seats to fold down.

-Have 1X (de-contented, ie: no moonroof, no power seat, no alloys, JUST the basic power group and A/C, Tilt, Cruise) cloth trim level and 1X (loaded up) leather trim level to start.

-Keep the style in line with the current Accord.

Anyway, food for thought.